Together with the personal trainer and online coach Amadeo Aram I developed a corporate identity for his business. As he focuses on gay men with his services the main challenge was to create a CI that both matches the needs and preferences of the target group and fits into the sport industry at the same time.

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After analyzing the values of the entrepreneur a corporate design was defined, that reflects them visually. Based on the corporate design several means of communication were designed to advertise his business.